Title :
E-commerce Research with Bass Product Diffusion Model
Author :
Wang, Aifeng ; Hao, Hui
Author_Institution :
Econ. & Manage. Sch., Hebei Univ. of Eng., Handan, China
Abstract :
This paper applied the Bass product diffusion model to study the accumulative number of a selected electronic product online shopping in the area of electronic commerce. Used the statistic data, estimated the parameters of the model, predicted the accumulative number of online shopping in the coming years, and also examined the factors of the growth of online consumers and tested the fit of goodness of the model.
Keywords :
Internet; electronic commerce; electronic products; retail data processing; bass product diffusion model; e-commerce research; electronic product online shopping; online consumers; Biological system modeling; Data models; Economics; Marketing and sales; Mathematical model; Media; Predictive models; Electronic commerce; Online shoping; Product diffusion;
Conference_Titel :
E-Business and E-Government (ICEE), 2010 International Conference on
Conference_Location :
Guangzhou
Print_ISBN :
978-0-7695-3997-3
DOI :
10.1109/ICEE.2010.564
