DocumentCode
2424238
Title
E-commerce Research with Bass Product Diffusion Model
Author
Wang, Aifeng ; Hao, Hui
Author_Institution
Econ. & Manage. Sch., Hebei Univ. of Eng., Handan, China
fYear
2010
fDate
7-9 May 2010
Firstpage
2234
Lastpage
2236
Abstract
This paper applied the Bass product diffusion model to study the accumulative number of a selected electronic product online shopping in the area of electronic commerce. Used the statistic data, estimated the parameters of the model, predicted the accumulative number of online shopping in the coming years, and also examined the factors of the growth of online consumers and tested the fit of goodness of the model.
Keywords
Internet; electronic commerce; electronic products; retail data processing; bass product diffusion model; e-commerce research; electronic product online shopping; online consumers; Biological system modeling; Data models; Economics; Marketing and sales; Mathematical model; Media; Predictive models; Electronic commerce; Online shoping; Product diffusion;
fLanguage
English
Publisher
ieee
Conference_Titel
E-Business and E-Government (ICEE), 2010 International Conference on
Conference_Location
Guangzhou
Print_ISBN
978-0-7695-3997-3
Type
conf
DOI
10.1109/ICEE.2010.564
Filename
5592061
Link To Document