Title :
A structured approach to market feasibility studies for high-tech products: three essential steps to decision-making
Author :
Goldberg, Albert I.
Author_Institution :
Fac. of Ind. Eng. & Manage., Technion-Israel Inst. of Technol., Haifa, Israel
Abstract :
Many high-tech products fail in the market because of inadequate preliminary market analyses. Based on a review of start-ups in the medical sector, a three step systemized procedure was constructed calling for (1) verifying the existence of a market, (2) establishing product attributes, and (3) establishing marketing strategies
Keywords :
health care; management; marketing; decision-making; high-tech products; inadequate preliminary market analyses; market existence verification; market feasibility studies; marketing strategies establishment; medical sector start-ups; product attributes establishment; structured approach; Decision making; Economic forecasting; Engineering management; Failure analysis; Government; Industrial engineering; Investments; Marketing and sales; Surgery; Technology management;
Conference_Titel :
Innovation in Technology Management - The Key to Global Leadership. PICMET '97: Portland International Conference on Management and Technology
Conference_Location :
Portland, OR
Print_ISBN :
0-7803-3574-0
DOI :
10.1109/PICMET.1997.653699
