Title :
The Empirical Study on “Credit Barrier” in C2C E-commerce
Author :
Liu, Xinyan ; Xu, Diyuan
Author_Institution :
Instn. of Electron. Commerce, Zhongnan Univ. of Econ. & Law, Wuhan, China
Abstract :
This paper has studied the "credit barrier" in C2C E-Commerce market, 751 sellers\´ data were collected from the taobao.com. After the empirical analysis, it has been confirmed that the credit barrier exists in the C2C E-commerce, and the third-party credibility of the security services provided by the C2C platform has a positive effect on reducing the lever of credit barrier. The C2C platform could do more efforts to help establish a free and fair C2C environment.
Keywords :
customer services; electronic commerce; logistics data processing; marketing data processing; C2C e-commerce market; credit barrier; empirical analysis; security services; taobao.com; third-party credibility; Analysis of variance; Economics; Industries; Internet; Security; Upper bound; Web pages; E-commerce; credit; credit barrier;
Conference_Titel :
E-Business and E-Government (ICEE), 2010 International Conference on
Conference_Location :
Guangzhou
Print_ISBN :
978-0-7695-3997-3
DOI :
10.1109/ICEE.2010.547
