Title :
The Price Strategy and Mobile Internet Supply Chain Coordination Mechanism in China
Author :
Gong, Yong-Hua ; Li, Bang-Yi ; Li, Da-Wei
Author_Institution :
Coll. of Econ. & Manage., Nanjing Univ. of Aeronaut. & Astronaut., Nanjing, China
Abstract :
The Price decision and game process is studied between mobile network provider (MP) and service provider (SP) in China mobile internet supply chain. The game results in decentralized decision pattern and centralized pattern are analyzed and compared. The results show that centralized decision can make Pareto improvement, where the consumer payments are lower, but supply chain profits are higher than which under decentralized pattern. The cooperation between MP and SP needs coordination based on the mechanisms of explicit and incentive revenue share contract.
Keywords :
Internet; Pareto analysis; decision making; game theory; mobile computing; pricing; production engineering computing; supply chain management; China; centralized pattern; decentralized decision pattern; game process; incentive revenue share contract; mobile internet; mobile network provider; price decision; price strategy; revenue share contract; service provider; supply chain coordination; Contracts; Games; Internet; Joints; Mobile communication; Supply chains; Telecommunications; decentralized decision; mobile internet; revenue share contact; stcentralized decision;
Conference_Titel :
E-Business and E-Government (ICEE), 2010 International Conference on
Conference_Location :
Guangzhou
Print_ISBN :
978-0-7695-3997-3
DOI :
10.1109/ICEE.2010.549
