The Research of Anhui´s Soft Power and Related Competitive Industries

Under the new situation, it is necessary to enhance the “soft power" on the basis of the rising of” hard power" for the rising of Anhui Province, and make use of soft power resources to develop soft industries. This is the only way to catch up with the average development level of the national economy. In this paper, the concept of "regional soft power" was introduced first, the author analyzed Anhui\´s current situation of "soft power”, then, gave out the dominant industries matching with the Anhui resources from a regional perspective and suggested the strategies and recommendations about how to construct the industries.