• DocumentCode
    2424875
  • Title

    Analyzing the interplay between visual-verbal rhetorical strategies in multimodal documents

  • Author

    Ishizaki, Suguru

  • Author_Institution
    Carnegie Mellon University
  • fYear
    2011
  • fDate
    17-19 Oct. 2011
  • Firstpage
    1
  • Lastpage
    4
  • Abstract
    This paper reports on the application of a theoretical framework rooted in the notion of representational composition for analyzing the interplay between visual and verbal rhetorical strategies in multimodal documents. The framework is illustrated through the rhetorical analysis of a small corpus of multimodal documents that address workforce development in the clean energy economy.
  • Keywords
    Air pollution; Cognition; Educational institutions; Green products; Industries; Rhetoric; Visualization; multimodal text; representational composition; rhetorical analysis; visual rhetoric;
  • fLanguage
    English
  • Publisher
    ieee
  • Conference_Titel
    Professional Communication Conference (IPCC), 2011 IEEE International
  • Conference_Location
    Cincinnati, OH, USA
  • ISSN
    2158-091X
  • Print_ISBN
    978-1-61284-780-1
  • Type

    conf

  • DOI
    10.1109/IPCC.2011.6087193
  • Filename
    6087193
    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=49&DC=2424875