Realization of Individualized Recommendation System on Books Sale

In order to recommend potential books of interest to customers efficiently, this article applies the association rules in data mining to e-commerce business systems of book sales, designs an individualized recommendation system of book sales, and introduces the flow of the recommendation system and the specific realization procedures of data input, data preprocessing, association rules existence and individualized recommendation. Results show that the web site based on this article has shown great performance.