Abstract :
Customer writing specifications, templates and scoring criteria naturally influence engineers´ attitudes to proposal writing. They direct their main creative energies to the high-scoring parts, which receive most attention and care in the writing of them. Sustainability-related sections of the proposal may not be so highly rated and, as a consequence, are written with less flair than other more highly-rated sections. Writing features that detract from elegant, concise language are identified, and a strategy suggested for improving proposal writing for bid writing teams and editors in the future.
