Title :
Research on Bilateral Market Pricing Strategies for Trading Platform of Digital Media Content Products
Author :
Song, Peiyi ; Huang, Zhaowen
Author_Institution :
Sch. of Econ. & Manage., Commun. Univ. of China, Beijing, China
Abstract :
The trading platform of digital media content products has the characteristics of bilateral markets, which could connect the providers and demanders through the platform, so that to provide trading services for them and earn corresponding benefit. The thesis studies the bilateral market structure, characteristic, and pricing-influencing elements of digital media content product trading platform, and on this basis puts forward pricing strategies of bilateral trading platform of digital media content products in user-gathering stage and stable-developing stage.
Keywords :
content management; market research; pricing; bilateral market pricing strategy; digital media content product trading platform; stable-developing stage; user-gathering stage; Economics; Educational institutions; Industries; Media; Organizations; Pricing; TV; bilateral market; digitalcontent products; spricing strategies; trading platform;
Conference_Titel :
Management of e-Commerce and e-Government (ICMeCG), 2012 International Conference on
Conference_Location :
Beijing
Print_ISBN :
978-1-4673-2943-9
DOI :
10.1109/ICMeCG.2012.12
