DocumentCode
2425814
Title
Research on Bilateral Market Pricing Strategies for Trading Platform of Digital Media Content Products
Author
Song, Peiyi ; Huang, Zhaowen
Author_Institution
Sch. of Econ. & Manage., Commun. Univ. of China, Beijing, China
fYear
2012
fDate
20-21 Oct. 2012
Firstpage
216
Lastpage
219
Abstract
The trading platform of digital media content products has the characteristics of bilateral markets, which could connect the providers and demanders through the platform, so that to provide trading services for them and earn corresponding benefit. The thesis studies the bilateral market structure, characteristic, and pricing-influencing elements of digital media content product trading platform, and on this basis puts forward pricing strategies of bilateral trading platform of digital media content products in user-gathering stage and stable-developing stage.
Keywords
content management; market research; pricing; bilateral market pricing strategy; digital media content product trading platform; stable-developing stage; user-gathering stage; Economics; Educational institutions; Industries; Media; Organizations; Pricing; TV; bilateral market; digitalcontent products; spricing strategies; trading platform;
fLanguage
English
Publisher
ieee
Conference_Titel
Management of e-Commerce and e-Government (ICMeCG), 2012 International Conference on
Conference_Location
Beijing
Print_ISBN
978-1-4673-2943-9
Type
conf
DOI
10.1109/ICMeCG.2012.12
Filename
6374911
Link To Document