Title :
International business strategy: the complete environment for technology
Author_Institution :
Michigan Technol. Univ., Houghton, MI
Abstract :
Internationalization of business is engaged by companies in varied industries: auto; oil; food; tobacco; electronics. The environment in each country has both unique and common characteristics, providing a multidimensional challenge. A systematic approach to successfully implant an international business is provided by the strategic management process, which provides analysis of opportunities and needs, risks and planning of implementation across countries
Keywords :
international trade; management; strategic planning; business internationalization; companies; international business strategy; multidimensional challenge; strategic management process; technology environment; technology implementation; technology planning; Companies; Electronics industry; Food industry; Fuel processing industries; Implants; Industrial electronics; Multidimensional systems; Petroleum; Risk analysis; Risk management;
Conference_Titel :
Innovation in Technology Management - The Key to Global Leadership. PICMET '97: Portland International Conference on Management and Technology
Conference_Location :
Portland, OR
Print_ISBN :
0-7803-3574-0
DOI :
10.1109/PICMET.1997.653766
