Title :
Communication Performance Model in the Context of Social Communication Technology
Author :
Min, Qingfei ; Li, Yuan
Author_Institution :
Fac. of Manage. & Econ., Dalian Univ. of Technol., Dalian, China
Abstract :
Media have always been an important factor affecting communication. However, what kind of media can best improve communication performance is still to be answered. Based on Media Synchronicity Theory and Structural Holes Theory, a communication performance model, simultaneously considering people, media and task factors, is proposed. Besides traditional media, this study also take a new kind of media into account, social communication technologies(SCT). We argue it to be a completely different communication technology than others and have unique and multiple effects on communication process.
Keywords :
information systems; SCT; communication performance model; media synchronicity theory; social communication technology context; structural holes theory; task factors; Communications technology; Economics; Information systems; Media; Organizations; Portfolios; Social network services; alignment; communication performance; media fit; social communication technology; structural holes;
Conference_Titel :
Management of e-Commerce and e-Government (ICMeCG), 2012 International Conference on
Conference_Location :
Beijing
Print_ISBN :
978-1-4673-2943-9
DOI :
10.1109/ICMeCG.2012.38
