DocumentCode :
2427567
Title :
The development of mobile internet technology acceptance model
Author :
Wiratmadja, Iwan Inrawan ; Govindaraju, Rajesri ; Athari, Nurdinintya
Author_Institution :
Manuf. Syst. Res. Group, Bandung Inst. of Technol., Bandung, Indonesia
fYear :
2012
fDate :
11-13 June 2012
Firstpage :
384
Lastpage :
388
Abstract :
Mobile internet refers to accessing wireless internet anytime and anywhere via mobile devices. Acceptance of mobile internet by individuals is critical to the successful implementation of mobile internet systems. Based on Unified Theory of Acceptance and Use of Technology (UTAUT) and many models in previous studies about mobile internet acceptance, the purpose of this study was to identify the determinants of mobile internet acceptance among university students in Bandung. Data collected from 271 undergraduate students in three private universities in Bandung (Indonesia) was tested against the research model using the Structural Equation Modeling (SEM) approach with LISREL 8.7 software. The results show that performance expectancy, social influence, facilitating condition, and perceived flexibility were significant determinants of behavioral intention to use mobile internet. The findings of this study provide several important implications for mobile internet services practitioners and researchers in Indonesia.
Keywords :
Internet; mobile computing; social aspects of automation; statistical analysis; Bandung; Indonesia; LISREL 8.7 software; behavioral intention; facilitating condition; mobile Internet acceptance; perceived flexibility; performance expectancy; social influence; structural equation modeling approach; technology acceptance model; unified theory of acceptance and use of technology; Data models; Internet; Mathematical model; Mobile communication; Mobile computing; Mobile handsets; Wireless communication; Unified Theory of Acceptance and Use of Technology (UTAUT); behavioral intention; mobile internet; use behavior;
fLanguage :
English
Publisher :
ieee
Conference_Titel :
Management of Innovation and Technology (ICMIT), 2012 IEEE International Conference on
Conference_Location :
Sanur Bali
Print_ISBN :
978-1-4673-0108-4
Type :
conf
DOI :
10.1109/ICMIT.2012.6225836
Filename :
6225836
Link To Document :
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