Title :
A business opportunity in the e-era: Apparel network marketing
Author :
Quan-ming, Li ; Yi, Li Zhu ; Xuan, Xiao
Author_Institution :
Coll. of Quartermaster Technol., Jilin Univ., Changchun, China
Abstract :
E-commerce transactions in the present market play an increasingly large proportion, and apparel consumption in the e-era has great business opportunities, to make in-depth study of apparel network marketing is necessary. Compared to the traditional marketing model, apparel network marketing has an advantage in the operating cost, convenience, interactivity, etc., but there are many deficiencies: Virtual technical problems, after sales inconvenience and user information security weaknesses. Enterprises must make innovation in product development and virtual technology, improve the quality of network services and combine traditional marketing with network marketing, in order to ultimately achieve the desired effect of network marketing. So the enterprise wireless internet technology will provide the opportunity for the business of future.
Keywords :
Internet; business communication; clothing; electronic commerce; innovation management; marketing data processing; mobile computing; product development; quality of service; transaction processing; apparel consumption; apparel network marketing; business opportunities; e-commerce transaction; e-era; enterprise wireless Internet technology; network service quality; product development; virtual technology; Companies; Fitting; Internet; Marketing and sales; Three dimensional displays; Wireless communication; apparel; e-commence; network-marketing;
Conference_Titel :
Management Science and Industrial Engineering (MSIE), 2011 International Conference on
Conference_Location :
Harbin
Print_ISBN :
978-1-4244-8383-9
DOI :
10.1109/MSIE.2011.5707441