DocumentCode
2430246
Title
Strategic decisions by IT firm when new technology substitutes old one
Author
Liu, Taiping ; Tang, Fei
Author_Institution
Coll. of Appl. Sci. & Technol., China Univ. of Min. & Technol., Xuzhou, China
fYear
2011
fDate
8-11 Jan. 2011
Firstpage
500
Lastpage
503
Abstract
In order to promote its profit, IT firm continually issues new technology. However, the old one still exists and has some power of attraction when the new product enters market. Then how to make new technology substitute old one becomes a critical problem. This paper builds a simple model to analyze the problem. This model focuses on the pricing strategy and compatibility decision of IT firm with considering the characteristics of network externality and the existence of switching cost in IT industry.
Keywords
DP management; organisational aspects; pricing; IT firm; pricing strategy; strategic decisions; Analytical models; Biological system modeling; Economics; Educational institutions; Industries; Pricing; Switches; compatibility; network externality; pricing strategy; switching cost; technology adoption;
fLanguage
English
Publisher
ieee
Conference_Titel
Management Science and Industrial Engineering (MSIE), 2011 International Conference on
Conference_Location
Harbin
Print_ISBN
978-1-4244-8383-9
Type
conf
DOI
10.1109/MSIE.2011.5707453
Filename
5707453
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