Cluster analysis of the consumption value based on the clothing market

Author

Yong, Zhang ; Hao, Zhang ; Zheng, Cui ; Pingyuan, Zou ; Yating, Xu

Author_Institution

Sch. of Bus., Beijing Technol. & Bus. Univ., Beijing, China

fYear

2011

fDate

8-11 Jan. 2011

Firstpage

537

Lastpage

541

Abstract

This study explored the consuming value of customers from urban area based on the analysis of Beijing clothing market. Six consumer value factors were found through the clothing buying process: group interaction value factor, practical function value factor, aesthetic taste value factor, economy value factor, seeking fashion and novelty value factor, and status and achievement value factor. This study adopted Cluster analysis, variance analysis and chi-square analysis, and issued the relevant explanations from the view of consumer value management based on the analysis results. This study offers the basic information for the future theoretical research and marketing practices.

Keywords

clothing industry; consumer behaviour; market research; purchasing; statistical analysis; Beijing; aesthetic taste value factor; chi square analysis; clothing buying process; clothing market; cluster analysis; consumer value factors; consumer value management; consumption value; economy value factor; fashion; group interaction value factor; novelty value factor; practical function value factor; variance analysis; Biological system modeling; Business; Clothing; Communities; Indexes; Interviews; Reliability; clothing consumption; consuming value; groups; value factor;

fLanguage

English

Publisher

ieee

Conference_Titel

Management Science and Industrial Engineering (MSIE), 2011 International Conference on

Conference_Location

Harbin

Print_ISBN

978-1-4244-8383-9

Type

conf

DOI

10.1109/MSIE.2011.5707464

Filename

5707464