DocumentCode :
2431670
Title :
Pivot: Automatically Offering Information and Services to Real-World Shoppers
Author :
Nichols, Nathan ; Hammond, Kristian J. ; Birnbaum, Larry ; Gandy, Lisa
Author_Institution :
Intell. Inf. Lab., Northwestern Univ., Chicago, IL
fYear :
2008
fDate :
16-19 Sept. 2008
Firstpage :
275
Lastpage :
280
Abstract :
Shoppers with an Internet-enabled computer have a wealth of product information available to them. By browsing to a variety of Websites, users can conduct searches and compare prices, read reviews, and learn more about a product. These sites are pivot points for a user; once they are at Amazon.com´s landing page, for example, they can navigate outwards to a million different products. The idiom of browsing to a central page for a site and then navigating outwards is acceptable when browsing is convenient, with large displays and useful input devices. This process becomes inconvenient, however, when the user is out and about in the world. We have built a system, Pivot, that uses physical objects as pivot points for the user. Specifically, Pivot uses the 1-D barcodes present on every product to deliver powerful services and options to a user on his or her cellphone. These services are chosen to be most useful to a user in the moment and trying to make a purchase decision. This paper describes the motivations for the system, the system itself, its current real-world deployment, and our intended future work.
Keywords :
Internet; electronic commerce; search engines; 1D barcodes; Internet-enabled computer; Websites; cellphones; real-world deployment; real-world shoppers; Application software; Books; Cellular phones; DVD; Games; Laboratories; Mobile computing; Mortar; Navigation; Web and internet services; M-Commerce; Mobile Search engines; Mobile applications user interface and design;
fLanguage :
English
Publisher :
ieee
Conference_Titel :
Next Generation Mobile Applications, Services and Technologies, 2008. NGMAST '08. The Second International Conference on
Conference_Location :
Cardiff
Print_ISBN :
978-0-7695-3333-9
Type :
conf
DOI :
10.1109/NGMAST.2008.44
Filename :
4756445
Link To Document :
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