• DocumentCode
    2434388
  • Title

    Study on the green food industry marketing strategy in Heilongjiang Province under e-commerce environment

  • Author

    Jiali, Li

  • Author_Institution
    Inst. of Econ., Harbin Univ. of Commerce, Harbin, China
  • fYear
    2011
  • fDate
    8-11 Jan. 2011
  • Firstpage
    1273
  • Lastpage
    1276
  • Abstract
    Green food is one of the leading industries of economic development in Heilongjiang province with huge potential market demand, however, the traditional marketing strategy is difficult to break the geographical barriers, and the mismatch between production and sales has become the main bottleneck of industrial sustainable development. Based on e-commerce environment, the paper analyzes the advantages and factors for developing green food industry in Heilongjiang. Consequently, the marketing bottleneck of the development of green food industry in Heilongjiang can effectively eliminate, and the sustainable development of industry becomes inevitable.
  • Keywords
    economics; electronic commerce; environmental factors; food processing industry; marketing; sustainable development; Heilongjiang province; e-commerce environment; economic development; geographical barrier; green food industry marketing; industrial sustainable development; potential market demand; Business; Economics; Food industry; Green products; Marketing and sales; Production; e-business; marketing; organic food;
  • fLanguage
    English
  • Publisher
    ieee
  • Conference_Titel
    Management Science and Industrial Engineering (MSIE), 2011 International Conference on
  • Conference_Location
    Harbin
  • Print_ISBN
    978-1-4244-8383-9
  • Type

    conf

  • DOI
    10.1109/MSIE.2011.5707654
  • Filename
    5707654