DocumentCode
2434388
Title
Study on the green food industry marketing strategy in Heilongjiang Province under e-commerce environment
Author
Jiali, Li
Author_Institution
Inst. of Econ., Harbin Univ. of Commerce, Harbin, China
fYear
2011
fDate
8-11 Jan. 2011
Firstpage
1273
Lastpage
1276
Abstract
Green food is one of the leading industries of economic development in Heilongjiang province with huge potential market demand, however, the traditional marketing strategy is difficult to break the geographical barriers, and the mismatch between production and sales has become the main bottleneck of industrial sustainable development. Based on e-commerce environment, the paper analyzes the advantages and factors for developing green food industry in Heilongjiang. Consequently, the marketing bottleneck of the development of green food industry in Heilongjiang can effectively eliminate, and the sustainable development of industry becomes inevitable.
Keywords
economics; electronic commerce; environmental factors; food processing industry; marketing; sustainable development; Heilongjiang province; e-commerce environment; economic development; geographical barrier; green food industry marketing; industrial sustainable development; potential market demand; Business; Economics; Food industry; Green products; Marketing and sales; Production; e-business; marketing; organic food;
fLanguage
English
Publisher
ieee
Conference_Titel
Management Science and Industrial Engineering (MSIE), 2011 International Conference on
Conference_Location
Harbin
Print_ISBN
978-1-4244-8383-9
Type
conf
DOI
10.1109/MSIE.2011.5707654
Filename
5707654
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