Title :
New product development and technical innovation of China´s trade
Author_Institution :
Univ. of Sci. & Technol. Liaoning, Anshan, China
Abstract :
This paper introduces the new product development and technical innovation of China´s trade. The paper expounds viewpoint from brand concept, ethnic culture and so on, which points out that green design, high technology content and rules of trade are the methods and strategies to develop international market. The paper concludes that developing new products and using technical innovation are the ways to change economic growth and to build the innovative country of china.
Keywords :
economics; environmental factors; innovation management; international trade; marketing; product design; product development; technology management; China; brand concept; economic growth; ethnic culture; green design; high technology content; international market; product development; technical innovation; trade rules; Green products; Industries; International trade; Product development; Steel; Technological innovation; international market; product development; technology innovation;
Conference_Titel :
Management Science and Industrial Engineering (MSIE), 2011 International Conference on
Conference_Location :
Harbin
Print_ISBN :
978-1-4244-8383-9
DOI :
10.1109/MSIE.2011.5707676
