DocumentCode
2435040
Title
A research on consumers´ adopting motives of e-commerce
Author
Jianhong, He ; Hua, Luo
Author_Institution
Econ. & Manage. Sch., Chongqing Univ. of Posts & Telecommun., Chongqing, China
fYear
2011
fDate
8-11 Jan. 2011
Firstpage
158
Lastpage
161
Abstract
Aiming at better understanding the functioning mechanism of factors affecting consumers to adopt e-commerce, the paper adopted empirical methods such as questionnaire investigation, regression analysis, and cluster analysis, provided a quantitative analysis. Based on an analysis of the overall data, the degree of affecting on adopting motives was obtained. Consequently, firms can make effective decisions and formulate long-term strategies on e-commerce.
Keywords
consumer behaviour; electronic commerce; pattern clustering; regression analysis; social aspects of automation; cluster analysis; consumers motives; e-commerce; quantitative analysis; questionnaire investigation; regression analysis; Business; Electronic commerce; Internet; Regression analysis; Reliability theory; Safety; E-commerce; adoption motive; empirical study;
fLanguage
English
Publisher
ieee
Conference_Titel
Management Science and Industrial Engineering (MSIE), 2011 International Conference on
Conference_Location
Harbin
Print_ISBN
978-1-4244-8383-9
Type
conf
DOI
10.1109/MSIE.2011.5707686
Filename
5707686
Link To Document