Title :
A research on consumers´ adopting motives of e-commerce
Author :
Jianhong, He ; Hua, Luo
Author_Institution :
Econ. & Manage. Sch., Chongqing Univ. of Posts & Telecommun., Chongqing, China
Abstract :
Aiming at better understanding the functioning mechanism of factors affecting consumers to adopt e-commerce, the paper adopted empirical methods such as questionnaire investigation, regression analysis, and cluster analysis, provided a quantitative analysis. Based on an analysis of the overall data, the degree of affecting on adopting motives was obtained. Consequently, firms can make effective decisions and formulate long-term strategies on e-commerce.
Keywords :
consumer behaviour; electronic commerce; pattern clustering; regression analysis; social aspects of automation; cluster analysis; consumers motives; e-commerce; quantitative analysis; questionnaire investigation; regression analysis; Business; Electronic commerce; Internet; Regression analysis; Reliability theory; Safety; E-commerce; adoption motive; empirical study;
Conference_Titel :
Management Science and Industrial Engineering (MSIE), 2011 International Conference on
Conference_Location :
Harbin
Print_ISBN :
978-1-4244-8383-9
DOI :
10.1109/MSIE.2011.5707686
