Creating Essential Hypothesis and Rules in Product Planning -- Introducing Abductive Inference Model

The abductive inference model has been discussed in the context of business strategy. However, the model seems unrealistic for applications in the real business world. Therefore, this study improves the model by formalizing experimental case studies in a web-based workplace for generating product ideas. The developed model implies the needs for visualizing human´s thought process to create hypothesis and rules in product planning is a clue to designing data market place.