Conceptual design using a synergistically compatible morphological matrix

The morphological matrix is a key methodology that can improve the effectiveness of the concept generation phase of the design process. However, as discussed in the paper, there are difficulties identifying independent design functions and determining the synergistic compatibility of combining solution alternatives. In order to address these difficulties, the authors extend the morphological matrix methodology by including the theory of coupling. A case study is presented to illustrate the overall methodology and its impact.