DocumentCode
2438789
Title
How to Value the Brand Valuation of an E-Commerce Enterprise
Author
Bai Yu ; Yan, Wang Bai Bai
Author_Institution
Sch. of Manage., Wuhan Univ. of Technol., Wuhan, China
fYear
2010
fDate
7-9 May 2010
Firstpage
1815
Lastpage
1818
Abstract
Along with the new rapid economic development which is characterized by web-based, knowledge management and globalization, e-commerce enterprises have become the main model of enterprise development. High-quality brand value is the central part of the brand management elements and decisive force in the survival and development of e-commerce enterprises. The e-commerce companies brand value assessment model has been studied and discussed according to the classic brand valuation model.
Keywords
electronic commerce; globalisation; knowledge management; marketing; Web-based management; brand management element; brand valuation; brand value assessment model; e-commerce enterprise; economic development; enterprise development; globalization; knowledge management; Biological system modeling; Cost accounting; Economics; Indexes; Industries; Marketing and sales; brand value evaluation model; e-commerce businesses;
fLanguage
English
Publisher
ieee
Conference_Titel
E-Business and E-Government (ICEE), 2010 International Conference on
Conference_Location
Guangzhou
Print_ISBN
978-0-7695-3997-3
Type
conf
DOI
10.1109/ICEE.2010.459
Filename
5592793
Link To Document