Title :
How to Value the Brand Valuation of an E-Commerce Enterprise
Author :
Bai Yu ; Yan, Wang Bai Bai
Author_Institution :
Sch. of Manage., Wuhan Univ. of Technol., Wuhan, China
Abstract :
Along with the new rapid economic development which is characterized by web-based, knowledge management and globalization, e-commerce enterprises have become the main model of enterprise development. High-quality brand value is the central part of the brand management elements and decisive force in the survival and development of e-commerce enterprises. The e-commerce companies brand value assessment model has been studied and discussed according to the classic brand valuation model.
Keywords :
electronic commerce; globalisation; knowledge management; marketing; Web-based management; brand management element; brand valuation; brand value assessment model; e-commerce enterprise; economic development; enterprise development; globalization; knowledge management; Biological system modeling; Cost accounting; Economics; Indexes; Industries; Marketing and sales; brand value evaluation model; e-commerce businesses;
Conference_Titel :
E-Business and E-Government (ICEE), 2010 International Conference on
Conference_Location :
Guangzhou
Print_ISBN :
978-0-7695-3997-3
DOI :
10.1109/ICEE.2010.459
