A Research on Pricing Strategy of E-commerce Logistics

The global financial crisis make the world´s economic uncomfortable generally, Transmission of influenza viruses affect the traditional retail and other business. E-commerce is growing strongly buck the trend. The pricing of logistics which service for e-commerce, becoming a more important part of enterprise management to reduce costs, improve competitive advantage. This paper analyzes the structure of e-commerce logistics services price and pricing motivation, explores the pricing index system of e-commerce logistics services, put forward a series of reasonable pricing strategies and methods of e-commerce logistics service.