Title :
A Contextual Acceptance Model of Mobile Commerce Based on TAM
Author :
Zhengchuan Xu ; Chenghong Zhang ; Hong Ling
Author_Institution :
Sch. of Manage., Fudan Univ., Shanghai
fDate :
July 27 2008-Aug. 1 2008
Abstract :
Users may use a mobile service in various contexts. It is critical to study how users´ perceptions and intentions are affected by context. We discuss the definition and structure of context, then propose a contextual acceptance model of mobile commerce based on TAM. We apply this model to the case of a GPS-based taxi-dispatching system. Preliminary data analysis illustrates that context has significant impact on uses´ behavior.
Keywords :
electronic commerce; mobile computing; GPS-based taxi-dispatching system; contextual acceptance model; mobile commerce; mobile service; user intentions; user perceptions; Business communication; Communications technology; Context modeling; Context-aware services; Data analysis; Educational programs; Information technology; Mobile communication; Mobile computing; Technology management; Acceptance; Context; Mobile Commerce; TAM;
Conference_Titel :
Computing in the Global Information Technology, 2008. ICCGI '08. The Third International Multi-Conference on
Conference_Location :
Athens
Print_ISBN :
978-0-7695-3275-2
Electronic_ISBN :
978-0-7695-3275-2
DOI :
10.1109/ICCGI.2008.13
