DocumentCode
2447297
Title
Analysis on sustainable management of Mega-event
Author
Jiang, Zhibin
Author_Institution
Journalism & Commun. Coll., SISU, Shanghai, China
fYear
2011
fDate
24-26 June 2011
Firstpage
1968
Lastpage
1971
Abstract
With China winning the bids for 2008 Olympic Games in BJ and 2010 World Expo in SH, theoretical analyses on Mega-event has been of practical significance. Up to now, management of Mega-event is based on holding activities. Along with its expansion of scale and influence as well as the unceasing maturation of theories for modern management and city brand, the paradigm of management has been taking a shift and the sustainable mode is becoming mature. This article probes the sustainable process of Mega-event management from a city brand perspective.
Keywords
sustainable development; town and country planning; China; Olympic Games; World Expo; city brand; mega-event management; sustainable management; Cities and towns; Cultural differences; Economics; Educational institutions; Games; Presses; Probes; City brand; Mega-event; Sustainable management process;
fLanguage
English
Publisher
ieee
Conference_Titel
Remote Sensing, Environment and Transportation Engineering (RSETE), 2011 International Conference on
Conference_Location
Nanjing
Print_ISBN
978-1-4244-9172-8
Type
conf
DOI
10.1109/RSETE.2011.5964687
Filename
5964687
Link To Document