Title :
Analysis on sustainable management of Mega-event
Author_Institution :
Journalism & Commun. Coll., SISU, Shanghai, China
Abstract :
With China winning the bids for 2008 Olympic Games in BJ and 2010 World Expo in SH, theoretical analyses on Mega-event has been of practical significance. Up to now, management of Mega-event is based on holding activities. Along with its expansion of scale and influence as well as the unceasing maturation of theories for modern management and city brand, the paradigm of management has been taking a shift and the sustainable mode is becoming mature. This article probes the sustainable process of Mega-event management from a city brand perspective.
Keywords :
sustainable development; town and country planning; China; Olympic Games; World Expo; city brand; mega-event management; sustainable management; Cities and towns; Cultural differences; Economics; Educational institutions; Games; Presses; Probes; City brand; Mega-event; Sustainable management process;
Conference_Titel :
Remote Sensing, Environment and Transportation Engineering (RSETE), 2011 International Conference on
Conference_Location :
Nanjing
Print_ISBN :
978-1-4244-9172-8
DOI :
10.1109/RSETE.2011.5964687
