Video transfer optimisation for e-commerce applications

Today even more companies sell their products through the Internet, and therefore it is very important to give customers the best product presentation. To show customers films on a specific product seems to be a winning strategy. But, unfortunately, due to the continuous variation of the Internet transfer rate and the variously different bandwidths available among customers, it is very difficult to assure the best vision to every customer. This paper presents a new method to minimise the side effects due to the aforementioned circumstances, and at the same time maximise the vision quality while minimising the Internet site creation and update costs.