DocumentCode
2451693
Title
Determining Loyal Customer Based on the Perspective of Profitability
Author
Zhang, Depeng ; Chen, Shaoxia ; He, Junhong
Author_Institution
Sch. of Manage., Guangdong Univ. of Technol., Guangzhou, China
fYear
2012
fDate
24-26 May 2012
Firstpage
103
Lastpage
108
Abstract
The paper analyses the structure of customer lifetime value with adding the innovative value. CLV is devised into four parts which are current value, potential value, networks value and innovative value. Based on the four parts, we propose the CLV model, and explore its validation by empirical analysis.
Keywords
customer relationship management; innovation management; profitability; CLV model; current value; customer lifetime value; empirical analysis; innovative value; loyal-customer determination; network value; potential value; profitability; Business; Correlation; Educational institutions; Marketing and sales; Mathematical model; Predictive models; Profitability; Customer lifetime value; Customer profitability; Relationship management; loyal Customer;
fLanguage
English
Publisher
ieee
Conference_Titel
Service Sciences (IJCSS), 2012 International Joint Conference on
Conference_Location
Shanghai
Print_ISBN
978-1-4673-1992-8
Type
conf
DOI
10.1109/IJCSS.2012.31
Filename
6227804
Link To Document