DocumentCode
2451871
Title
Agricultural branding development study of Hebei
Author
Jiao, Weiwei ; Hu, Jian ; Liang, Junlong
Author_Institution
Bus. Sch., Agric. Univ. of Hebei, Baoding, China
fYear
2011
fDate
24-26 June 2011
Firstpage
2879
Lastpage
2882
Abstract
Hebei is a major agricultural province, rich in agricultural resources, but can-known brands in the country are few. Based on the development of agricultural brand status, this paper analyzes the development of agricultural brand strengths and weaknesses, and proposes the creation of market demand-oriented agricultural brand, and promote production and management of large-scale development of countermeasures.
Keywords
agriculture; industrial economics; promotion (marketing); Hebei; agricultural province; agricultural resources; market demand-oriented agricultural brand; production promoting; Agricultural products; Cities and towns; Production; Standards; Hebei; advantage; agricultural brand; disadvantage;
fLanguage
English
Publisher
ieee
Conference_Titel
Remote Sensing, Environment and Transportation Engineering (RSETE), 2011 International Conference on
Conference_Location
Nanjing
Print_ISBN
978-1-4244-9172-8
Type
conf
DOI
10.1109/RSETE.2011.5964915
Filename
5964915
Link To Document