Title :
Agricultural branding development study of Hebei
Author :
Jiao, Weiwei ; Hu, Jian ; Liang, Junlong
Author_Institution :
Bus. Sch., Agric. Univ. of Hebei, Baoding, China
Abstract :
Hebei is a major agricultural province, rich in agricultural resources, but can-known brands in the country are few. Based on the development of agricultural brand status, this paper analyzes the development of agricultural brand strengths and weaknesses, and proposes the creation of market demand-oriented agricultural brand, and promote production and management of large-scale development of countermeasures.
Keywords :
agriculture; industrial economics; promotion (marketing); Hebei; agricultural province; agricultural resources; market demand-oriented agricultural brand; production promoting; Agricultural products; Cities and towns; Production; Standards; Hebei; advantage; agricultural brand; disadvantage;
Conference_Titel :
Remote Sensing, Environment and Transportation Engineering (RSETE), 2011 International Conference on
Conference_Location :
Nanjing
Print_ISBN :
978-1-4244-9172-8
DOI :
10.1109/RSETE.2011.5964915