DocumentCode
2452278
Title
Interpersonal Influence on Adoption of New Service Interface
Author
Sang, Hui
Author_Institution
Manage. Sch., Shanghai Inst. of Foreign Trade, Shanghai, China
fYear
2012
fDate
24-26 May 2012
Firstpage
275
Lastpage
280
Abstract
Service innovation as non-technological innovation, which plays an important role in the economic growth and social development. New service interface refers to the changes of interaction between clients and service providers, which economic value depends on its adoption by people. This study reveals interpersonal influence on adoption of new service interface. When simple service delivered by new service interface, people get little help from others, Once service delivered by new service interface is complex, people get much help from others such as reliable information and guidance.
Keywords
economics; innovation management; service industries; social sciences; economic growth; economic value; interpersonal influence; new service interface; nontechnological innovation; service innovation; social development; Companies; Educational institutions; Industries; Online banking; TV; Technological innovation; Interpersonal Influence; Service Innovation; Service Interface; Social Network;
fLanguage
English
Publisher
ieee
Conference_Titel
Service Sciences (IJCSS), 2012 International Joint Conference on
Conference_Location
Shanghai
Print_ISBN
978-1-4673-1992-8
Type
conf
DOI
10.1109/IJCSS.2012.10
Filename
6227838
Link To Document