Title :
Interpersonal Influence on Adoption of New Service Interface
Author_Institution :
Manage. Sch., Shanghai Inst. of Foreign Trade, Shanghai, China
Abstract :
Service innovation as non-technological innovation, which plays an important role in the economic growth and social development. New service interface refers to the changes of interaction between clients and service providers, which economic value depends on its adoption by people. This study reveals interpersonal influence on adoption of new service interface. When simple service delivered by new service interface, people get little help from others, Once service delivered by new service interface is complex, people get much help from others such as reliable information and guidance.
Keywords :
economics; innovation management; service industries; social sciences; economic growth; economic value; interpersonal influence; new service interface; nontechnological innovation; service innovation; social development; Companies; Educational institutions; Industries; Online banking; TV; Technological innovation; Interpersonal Influence; Service Innovation; Service Interface; Social Network;
Conference_Titel :
Service Sciences (IJCSS), 2012 International Joint Conference on
Conference_Location :
Shanghai
Print_ISBN :
978-1-4673-1992-8
DOI :
10.1109/IJCSS.2012.10
