Title :
Meta Synthesis of Business Model for Effective Health Care Management in Hospital Sector
Author_Institution :
Marketing & Tourism Manage. Dept., Wuhan Univ., Wuhan, China
Abstract :
Drastic changes in patient expectation, plurality of service provision, and complexity of healthcare delivery systems call for re-aligning strategy, structure, and process beyond incremental revisions of products and services. This study proposes a Meta synthesis of business model by integrating Malcolm Baldrige National Quality Award (MBNQA) and Balanced Score Card (BSC) basing on the strategy diamond framework. At the heart of the new Meta synthesized business model is the logics of MBNQA framework. BSC is applied for driving organizational changes in different areas. This study also discusses the steps to implement the new Meta synthesized business model in hospital sector.
Keywords :
corporate modelling; health care; hospitals; Malcolm Baldrige national quality award; balanced score card; business model; health care management; healthcare delivery systems; hospital sector; incremental revisions; meta synthesis; patient expectation; realigning strategy; service provision; strategy diamond framework; Diamond-like carbon; Hospitals; Industries; Organizations; Quality awards; Malcolm Baldrige National Quality Award; balanced score card; business model; strategy diamond framework;
Conference_Titel :
Service Sciences (IJCSS), 2012 International Joint Conference on
Conference_Location :
Shanghai
Print_ISBN :
978-1-4673-1992-8
DOI :
10.1109/IJCSS.2012.44