Workshop on Integrating the Edge with the Enterprise for Planning and Management (EDGE)

The ability to embed sensing and intelligence into devices and at the same time provide ubiquitous access to these devices through wireless communication has resulted in computing becoming increasingly pervasive. These pervasive computing networks are often called as the Edge. In the paper, A Framework for Improving Enterprise Services by Mining Customer Edge Data, Raghavan et al., present a framework for 1) capturing structure, patterns and trends and analyzing the latent ´voice of the customer´ from unstructured data and 2) intra-enterprise decisions that increase the value to the customer. The paper demonstrates how an analysis of enterprise edge data using the proposed framework, helps discover and enhance customer value and respond accordingly. A prototype implementation of the Opinion Mining Toolshows how application of the framework helps improve certain business processes, and achieve the goals listed above, in a news organization.