Title :
Serious Gaming for the Strategic Planning Process
Author :
Aldea, Adina ; Iacob, Maria-Eugenia ; Van Hillegersberg, Jos ; Quartel, Dick ; Franken, Henry
Author_Institution :
Centre for Telematics & Inf. Technol., Univ. of Twente, Enschede, Netherlands
Abstract :
Serious games have been given more and more attention over the past few years. They are considered to be means of educating, motivating and changing behaviours of participants in a diverse set of domains. This paper proposes a serious game intended for learning how to deal with the strategic planning process of an organisation in a structured way. The game is based on an underlying method which combines well known strategy models in a unique way. The goal of the game is not only to familiarize the participants with the strategy models, but also to emphasize and validate the benefits of the underlying method, such as efficiency and effectiveness, improved communication, better use of organisational resources and capabilities, improved monitoring, and a better overview on the whole strategic planning process.
Keywords :
computer aided instruction; management education; serious games (computing); strategic planning; organisational capabilities; organisational resources; serious gaming; strategic planning process; strategy models; Business; Education; Games; Industries; Oceans; Strategic planning; ArchiMate; Balanced Scorecard; Blue Ocean Strategy; Business Case; Business Model Canvas; Dynamic Capabilities; Five Forces Framework; Marketing Mix; PEST analysis; Quantitative Stra; gamification; serious gaming; strategic planning process; strategy model;
Conference_Titel :
Business Informatics (CBI), 2014 IEEE 16th Conference on
Conference_Location :
Geneva
DOI :
10.1109/CBI.2014.45