Consumer Attitudes Towards Energy Consumption of Mobile Phones and Services

We investigated consumer attitudes towards energy consumption of mobile phones and mobile services with a questionnaire study among Finnish university students (N = 150). Our questions covered topics like how battery consumption affected phone and application selection and configuration, what effect different battery levels had on user behavior, what kind of recharging policies were used, how satisfied users were with energy consumption feedback, and what kind of wishes for improvements they had. Battery consumption is clearly important for users when buying mobile phones and choosing applications to use. Importance of energy awareness, energy-driven customization, and energy as a decision criterion stood out as other key themes among the replies.