• DocumentCode
    2459099
  • Title

    Algorithm for Optimization of Advertising Space

  • Author

    Wang Qiang ; Dai Bibo

  • Author_Institution
    Sch. of Manage., Harbin Univ. of Commerce, Harbin, China
  • fYear
    2010
  • fDate
    17-19 Dec. 2010
  • Firstpage
    406
  • Lastpage
    408
  • Abstract
    Advertising is a critical process for promoting both products and services in trade. And most of the fluctuations in advertising revenue originate from fluctuations in the volume of advertising space sold.So far,experts usually use FCFS(First Come First Serve) principle to provide hirer with service.But FCFS couldn´t control waiting time of maintenance.According to linear material cutting model,this article details how advertising space select hirer.It aims at minimizing waiting time of maintenance in a set span of time. It also provides actual operation method for the model solving.Finally,it gives the extention of model and the way to rule out the assumption of model.
  • Keywords
    advertising; minimisation; promotion (marketing); advertising revenue; advertising space; first come first serve principle; linear material cutting model; maintenance waiting time minimization; optimization; product promotion; service promotion; Advertising; Aerospace electronics; Approximation algorithms; Biological system modeling; Fluctuations; Maintenance engineering; Materials; advertising space; dynamic programming; letting; project management;
  • fLanguage
    English
  • Publisher
    ieee
  • Conference_Titel
    Computational and Information Sciences (ICCIS), 2010 International Conference on
  • Conference_Location
    Chengdu
  • Print_ISBN
    978-1-4244-8814-8
  • Electronic_ISBN
    978-0-7695-4270-6
  • Type

    conf

  • DOI
    10.1109/ICCIS.2010.106
  • Filename
    5709109