A Non-Zero-Sum Social Experience Approach: Building Blocks of Social Experience Design

Service engineering is starting to cope with the increasing needs of facilitating socially empowered services. In order to implement socially-empowered services, it requires design methodologies that deal with social experience beyond just a collection of user experience. Social experience design is promising methodology, however, the concrete building blocks of social experience design are still far from being clear. The author analyzes possible approaches and proposes a non-zero-sum social experience approach in order to facilitate social experience design in design phases and operational phases.