Title :
A Study on Corporate Entrepreneurship
Author :
Lin, Szu-Ju ; Chang, Hung-Jung ; Chung, Shuee-Ho Philip
Author_Institution :
Dept. of Marketing Manage., TransWorld Univ., Yunlin, Taiwan
Abstract :
The main objective of this paper is to investigate the definition of corporate entrepreneurship, the elements of corporate entrepreneurship, the process of corporate entrepreneurship and the type and strategy of corporate entrepreneurship. It this study, the followings will be pointed out, namely, the content of corporate entrepreneurship, five elements of corporate entrepreneurship, two processes of corporate entrepreneurship, four types of corporate entrepreneurship and the difference of two entrepreneurship strategies.
Keywords :
innovation management; risk management; strategic planning; corporate entrepreneurship; corporate strategy; Companies; Industries; Innovation management; Merging; Technological innovation; corporate entrepreneurship; entrepreneurship strategy; type of entrepreneurship;
Conference_Titel :
Computer, Consumer and Control (IS3C), 2012 International Symposium on
Conference_Location :
Taichung
Print_ISBN :
978-1-4673-0767-3
DOI :
10.1109/IS3C.2012.133