Title :
Dilemma of Service Engineering in the Era of Social Services: Understanding the Ongoing Challenges of Service Engineering
Author :
Yamakami, Toshihiko
Author_Institution :
Marketing Strategy Office, ACCESS, Chiba, Japan
Abstract :
The hype surrounding the mobile social game business started in 2009 and peaked in 2012. This rise and decline provides two sets of lessons learned in the game business in Japan. The author provides a retrospective view of the mobile social game business during this period of hype until its decline. From the lessons learned, the author presents the challenges of service engineering in the era of social services.
Keywords :
computer games; mobile computing; social networking (online); software engineering; mobile social game business; service engineering; social service; Business; Data mining; Games; Mobile communication; Mobile computing; Smart phones; Wireless communication; service engineering; social service;
Conference_Titel :
Network-Based Information Systems (NBiS), 2014 17th International Conference on
Conference_Location :
Salerno
Print_ISBN :
978-1-4799-4226-8
DOI :
10.1109/NBiS.2014.59
