Title :
The HMM-based model for evaluating recommender´s reputation
Author :
Song, Weihua ; Phoha, Vir V. ; Xu, Xin
Author_Institution :
Coll. of Eng. & Sci., Louisiana Tech Univ., Ruston, LA
Abstract :
There is limited research on evaluating an agent´s reputation as a recommender. A key challenge is that a recommender´s reputation is affected by both the recommender´s trustworthiness and the recommender´s expertise, including the recommender´s trust knowledge of others and the reliability of the recommender´s trust evaluation models. We give an ordered depth-first search with threshold (ODFST) algorithm to find the optimal referral chain. We then develop a hidden Markov model (HMM) based approach to measure an agent´s reputation as a recommender. This approach models chained recommendation events as an HMM. The features of the trust model are: (1) no explicit requirement of chained recommendation reputations; (2) flexible recommendation network with presence of loops; and (3) integration of learning speed into trust evaluation reliability. The experimental results showed the convergence and reliability of the proposed trust model
Keywords :
electronic commerce; hidden Markov models; information filters; multi-agent systems; tree searching; HMM-based model; ODFST algorithm; chained recommendation reputations; depth-first search; flexible recommendation network; hidden Markov model; optimal referral chain; recommender reputation evaluation; Aggregates; Bayesian methods; Computer science; Convergence; Educational institutions; Electronic commerce; Hidden Markov models; Neural networks; Social network services; Web pages;
Conference_Titel :
E-Commerce Technology for Dynamic E-Business, 2004. IEEE International Conference on
Conference_Location :
Beijing
Print_ISBN :
0-7695-2206-8
DOI :
10.1109/CEC-EAST.2004.64