Organizing for innovation: focusing on the critical few R&D improvements that drive tangible results

Faced with short development cycle times and increasing challenges for R&D managers to demonstrate their contribution to the bottom line, a simple method is needed to determine the critical few improvements that will deliver tangible results. In a groundbreaking study, Product Development Consulting, Inc. (PDC) joined Lucent Technologies in administering Bell Laboratory´s Product Development Process Maturity Assessment at 20 leading companies in computer products, telecommunications, aerospace and electronic equipment. The data gathered from these assessments provide a calibration against leading edge companies on 103 key R&D processes. This presentation reviews case studies in using the survey, insights about the state of the industry in product development maturity along with a detailed analysis on key product development areas that demonstrate enhanced bottom line results and competitive advantage