Title :
Evaluating Customer Value of B2C Companies by Using FAHP
Author :
Chen, Shouming ; Yang, Hui ; Jian, Tao
Author_Institution :
Sch. of Econ. & Manage., Tongji Univ., Shanghai, China
Abstract :
Along with the development of electronic information technology, electronic ecommerce grows rapidly. The evaluation of customer value of B2C electronic commerce companies is a multiple-criteria decision making (MCDM) problem with many quantitative and qualitative attributes. This paper proposes a fuzzy analytical hierarchy process (FAHP) approach to evaluate the customer value of B2C electronic commerce companies. In addition, a case study is presented to demonstrate how the approach can help in solving such problems in practice.
Keywords :
Internet; customer services; decision making; electronic commerce; fuzzy set theory; B2C electronic commerce companies; FAHP; customer value evaluation; electronic information technology; fuzzy analytical hierarchy process; multiple-criteria decision making; Business; Companies; Consumer electronics; Decision making; Electronic commerce; Information technology; Internet; Market research; Statistical distributions; Technology management;
Conference_Titel :
e-Business and Information System Security (EBISS), 2010 2nd International Conference on
Conference_Location :
Wuhan
Print_ISBN :
978-1-4244-5893-6
Electronic_ISBN :
978-1-4244-5895-0
DOI :
10.1109/EBISS.2010.5473519
