Evaluating Customer Value of B2C Companies by Using FAHP

Author

Chen, Shouming ; Yang, Hui ; Jian, Tao

Author_Institution

Sch. of Econ. & Manage., Tongji Univ., Shanghai, China

fYear

2010

fDate

22-23 May 2010

Firstpage

1

Lastpage

4

Abstract

Along with the development of electronic information technology, electronic ecommerce grows rapidly. The evaluation of customer value of B2C electronic commerce companies is a multiple-criteria decision making (MCDM) problem with many quantitative and qualitative attributes. This paper proposes a fuzzy analytical hierarchy process (FAHP) approach to evaluate the customer value of B2C electronic commerce companies. In addition, a case study is presented to demonstrate how the approach can help in solving such problems in practice.

Keywords

Internet; customer services; decision making; electronic commerce; fuzzy set theory; B2C electronic commerce companies; FAHP; customer value evaluation; electronic information technology; fuzzy analytical hierarchy process; multiple-criteria decision making; Business; Companies; Consumer electronics; Decision making; Electronic commerce; Information technology; Internet; Market research; Statistical distributions; Technology management;

fLanguage

English

Publisher

ieee

Conference_Titel

e-Business and Information System Security (EBISS), 2010 2nd International Conference on

Conference_Location

Wuhan

Print_ISBN

978-1-4244-5893-6

Electronic_ISBN

978-1-4244-5895-0

Type

conf

DOI

10.1109/EBISS.2010.5473519

Filename

5473519