Title :
Notice of Retraction
The Creation Process Model of Brand Value for Online Community and Empirical Research
Author :
Yi Jin ; Wang Xingyuan
Author_Institution :
Sch. of Manage., Shandong Univ., Jinan, China
Abstract :
Notice of Retraction
After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.
We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.
The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.
In perspective of the sustainable growth for the online community, the paper firstly proposed the practical significance of brand strategy implementation for online community, then designed the brand value creation process model of online community based on consumer´s participation, and elaborated each process, finally, it took an online community as example, for demonstrating the creation process model and the 3 important concepts of branding, consumer´s participation and brand value creation.
Keywords :
Internet; business data processing; social networking (online); sustainable development; brand strategy implementation; brand value; consumer participation; creation process model; online community; sustainable growth; Costs; Feedback; Information services; Internet; Marketing and sales; Protection; Roads; Safety; Space technology; Web sites;
Conference_Titel :
e-Business and Information System Security (EBISS), 2010 2nd International Conference on
Conference_Location :
Wuhan
Print_ISBN :
978-1-4244-5893-6
DOI :
10.1109/EBISS.2010.5473752
