• DocumentCode
    2488226
  • Title

    The Application Research on Web Log Mining in E-Marketing

  • Author

    Zhang, Chun-Ling ; Liu, Zun-Feng ; Yin, Jing-Rui

  • Author_Institution
    Coll. of Econ. & Manage., Hebei Polytech. Univ., Tangshan, China
  • fYear
    2010
  • fDate
    22-23 May 2010
  • Firstpage
    1
  • Lastpage
    4
  • Abstract
    If there is no effective data management and analysis, the great growing mass of data in the Web will become "data grave". This paper analyzes the importance of Web log mining in the E-Marketing, expounds the usual algorithms of the Web log mining and its applications in E-marking, and finally gives the method to realize personalized recommendation. It points out the great commercial value of Web log mining in the E-Marketing and its broad application prospects.
  • Keywords
    Internet; data mining; marketing data processing; application research; data grave; data management; e-marketing; web log mining; Citation analysis; Data analysis; Data mining; Machine learning; Pattern analysis; Search engines; Social network services; Statistical analysis; Web mining; Web pages;
  • fLanguage
    English
  • Publisher
    ieee
  • Conference_Titel
    e-Business and Information System Security (EBISS), 2010 2nd International Conference on
  • Conference_Location
    Wuhan
  • Print_ISBN
    978-1-4244-5893-6
  • Electronic_ISBN
    978-1-4244-5895-0
  • Type

    conf

  • DOI
    10.1109/EBISS.2010.5473754
  • Filename
    5473754
    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=49&DC=2488226