Title :
Managing R&D: some key issues
Author :
Khan, Mohammad Shamim
Author_Institution :
CONCORR Inc., Herndon, VA, USA
Abstract :
This paper discusses some of the key issues of R&D management including: the importance of R&D, different R&D strategies, selection of R&D projects, interface between R&D and marketing, and methods for evaluating and improving the quality of R&D management. Particular emphasis is given to the management of the R&D-marketing interface. Some of the issues that are addressed in the management of the R&D-marketing interface are: causes of friction between R&D and marketing functions, and guidelines for achieving an effective integration between the two functions. It is suggested that US industry should place more emphasis on R&D in order to regain its competitive edge. The decisions on R&D strategies and projects should be based upon thorough organizational resource analysis, and technical and marketing considerations. Finally, harmony of the R&D-marketing interface is essential for the success of R&D projects
Keywords :
marketing; project management; research and development management; R&D management; R&D management quality; R&D projects selection; R&D strategies; US industry; competitive edge; marketing; organizational resource analysis; technical considerations; Drives; Investments; Marketing management; Productivity; Project management; Quality management; Research and development; Research and development management; Strategic planning; Technological innovation;
Conference_Titel :
Engineering Management Conference, 1994. 'Management in Transition: Engineering a Changing World', Proceedings of the 1994 IEEE International
Conference_Location :
Dayton North, OH
Print_ISBN :
0-7803-1955-9
DOI :
10.1109/IEMC.1994.379939
