The heuristic analysis of the diffusion

The principles of the heuristic analysis are presented in the form of the heuristic diffusion model. The model is based on the theoretical issues of mathematical diffusion models. It specifies the life cycle of an innovation, defines typical features of diffusion phases and some features of the diffusion as a phenomenon. The heuristic model is a tool that increases understanding of the complicated process of diffusion. It is a tool to explain and manage the adoption of new technologies. The theoretical background and contents of the heuristic model were presented in earlier publications by the author. The purpose of this paper is to introduce the practice of the heuristic analysis and the use of the model. In the beginning, a short introduction to the heuristic model is given. Practical applications based on the real empirical data are presented. These applications show the benefits of the model as a tool to manage the adoption of complicated technologies. Analysis of the applications and evaluation of the model are presented in the paper