• DocumentCode
    2496880
  • Title

    Exploring antecedents and consequence of consumer satisfaction towards App usage: A modified TAM with a hedonic view

  • Author

    Tang, Kai-Yu ; Chen, Cheng-Ping ; Hsiao, Chun-Hua

  • Author_Institution
    Inst. of Bus. & Manage., Nat. Chiao Tung Univ., Taipei, Taiwan
  • fYear
    2012
  • fDate
    2-5 Oct. 2012
  • Firstpage
    314
  • Lastpage
    315
  • Abstract
    This study aims to derive meaningful implications on the antecedents and consequence of consumers´ satisfaction towards Apps usage. Both utilitarian and hedonic views are incorporated into the Technology Acceptance Model (TAM). Further discussions and results will be provided for theoretical and practical implications.
  • Keywords
    consumer behaviour; App usage; antecedents; consequence; consumer satisfaction; hedonic views; modified TAM; technology acceptance model; utilitarian views; Customer satisfaction; Educational institutions; Games; Mobile communication; Smart phones; Apps; satisfaction; technology acceptance model (TAM);
  • fLanguage
    English
  • Publisher
    ieee
  • Conference_Titel
    Consumer Electronics (GCCE), 2012 IEEE 1st Global Conference on
  • Conference_Location
    Tokyo
  • Print_ISBN
    978-1-4673-1500-5
  • Type

    conf

  • DOI
    10.1109/GCCE.2012.6379612
  • Filename
    6379612
    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=49&DC=2496880