Semantic description of multimedia contents for the optimization of the advertising impact on TV program grids

Author

Garcia-Valverde, Teresa ; Caballero, Alberto ; Botia, Juan A. ; Gomez-Skarmeta, Antonio

Author_Institution

Dept. of Ing. de la Informacion y las Comun., Univ. of Murcia, Murcia, Spain

fYear

2010

fDate

18-23 July 2010

Firstpage

1

Lastpage

7

Abstract

The problem of advertising impact optimization in program grids consists to find a fully design of advertising contents in the program grid maximizing the satisfaction of advertisers and viewers. In this work, the problem of advertising impact optimization of program grids is approached. Standards for semantic description of multimedia contents are used for expressing contents in a television grid and the optimization process is based on semantic similarity measures between the descriptions of the TV contents. The overall optimization of the advertising impact is guaranteed using an evolutive approach.

Keywords

advertising; digital television; multimedia systems; optimisation; programming language semantics; TV content; TV program grid; advertising content; advertising impact optimization; multimedia content; optimization process; semantic description; semantic similarity measures; television grid; Advertising; Measurement; Multimedia communication; Ontologies; Optimization; Semantics; TV;

fLanguage

English

Publisher

ieee

Conference_Titel

Neural Networks (IJCNN), The 2010 International Joint Conference on

Conference_Location

Barcelona

ISSN

1098-7576

Print_ISBN

978-1-4244-6916-1

Type

conf

DOI

10.1109/IJCNN.2010.5596957

Filename

5596957