DocumentCode
2499901
Title
Capital One: exploiting an information-based strategy
Author
Clemons, Eric K. ; Thatcher, Matt E.
Volume
6
fYear
1998
fDate
6-9 Jan 1998
Firstpage
311
Abstract
Capital One has exploited an innovative approach to targeted marketing, based on customer profitability analysis, to achieve impressive performance as a leading credit card issuer. It is sustaining its advantage through investment in infrastructure and personnel, and through constantly improving its expertise through a practice known as test-and-learn. Moreover, it is attempting to generalize this information-based strategy to other industries
Keywords
bank data processing; investment; marketing; personnel; Capital One; credit card issuer; customer profitability analysis; information based strategy; innovative approach; investment; personnel; targeted marketing; Banking; Costs; Credit cards; Information analysis; Investments; Milling machines; Performance analysis; Personnel; Profitability; Testing; Textile industry;
fLanguage
English
Publisher
ieee
Conference_Titel
System Sciences, 1998., Proceedings of the Thirty-First Hawaii International Conference on
Conference_Location
Kohala Coast, HI
Print_ISBN
0-8186-8255-8
Type
conf
DOI
10.1109/HICSS.1998.654788
Filename
654788
Link To Document