Client-side mobile user profile for content management using data mining techniques

Mobile device can be used as a medium to send and receive the mobile Internet content. However, there are several limitations using mobile Internet. Content personalisation has been viewed as an important area when using mobile Internet. In order for personalisation to be successful, understanding the user is important. In this paper, we explore the implementation of the user profile at client-side, which may be used whenever user connect to the mobile content provider. The client-side user profile can help to free the provider in performing analysis by using data mining technique at the mobile device. This research investigates the conceptual idea of using clustering and classification of user profile at the client-site mobile. In this paper, we applied K-means and compared several other classification algorithms like TwoStep, Kohenen and anomaly to determine the boundaries of the important factors using information ranking separation.