DocumentCode
2503977
Title
An idea for improving digital signage recognition
Author
Takanashi, I. ; Goto, Hiromi ; Odaka, Toshiyuki ; Kado, M. ; Yonezawa, M. ; Miyahara, K.
Author_Institution
Airline & Airport Syst. Marketing Dept., Mitsubishi Electr. Inf. Syst. Corp., Tokyo, Japan
fYear
2012
fDate
2-5 Oct. 2012
Firstpage
693
Lastpage
694
Abstract
We have made a hypothesis that recognition for Digital Signage could be improved when it is placed with necessary information (e.g. Flight Information, Delay Alert for a passenger) and/or attractive video (e.g. animation, colorful pictures). To prove this hypothesis, we conducted a field experiment at an airport. Result showed that it would be expected to have positive effect on Digital Signage recognition.
Keywords
advertising; airports; display instrumentation; advertisement; airport; digital signage recognition; Airports; Cameras; Conferences; Face; Image recognition; Schedules; Digital Signage; advertisement; attractive video; experiment; necessary information; recognition;
fLanguage
English
Publisher
ieee
Conference_Titel
Consumer Electronics (GCCE), 2012 IEEE 1st Global Conference on
Conference_Location
Tokyo
Print_ISBN
978-1-4673-1500-5
Type
conf
DOI
10.1109/GCCE.2012.6379956
Filename
6379956
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