Title :
Evaluation of the ISDN market in France
Author :
Flury-Herard, B. ; Temime, J.P.
Abstract :
The authors present the commercial strategy for introducing ISDN in France. This strategy is based on the favorable technical elements of the French network, and on the past experience of Videotex and Transpac. Market studies appear to be helpful in determining this strategy. This strategy consists of four actions: reducing the cost of terminals; having attractive tariffs; creating a special sales force; and developing partnership for applications.<>
Keywords :
ISDN; France; ISDN market; Transpac; Videotex; commercial strategy; Costs; ISDN; Intelligent networks; Telecommunications; Telephony; Videotex;
Conference_Titel :
Subscriber Loops and Services, 1988. Proceedings, ISSLS 88., International Symposium on
Conference_Location :
Boston, MA, USA
DOI :
10.1109/ISSLS.1988.10632
